What Is link Building
What is link structure?
Link structure is the procedure of getting other websites to link to pages on your website to help them rank greater in Google search results.
In general, you can boil most "white hat" link structure techniques to two basic steps:
Program it to people who own websites (and hence can link to it).
Why is link structure important?Hyperlinks are one of the 3 major ranking factors in Google. So if you desire your site's pages to rank high in search, you will likely need links.
Google (and other search engines) take a look at links from other sites as "votes." These votes help them recognize which page on a given subject (out of countless comparable ones) should have to be ranking at the very top of the search results page.
As a basic guideline, pages with more backlinks tend to rank higher in search results. This has actually been studied at scale by lots of SEO companies and the connection in between the number of websites connecting to a page and it's ranking position in Google has actually constantly ended up positive.
According to our research study, pages with more websites connecting to them tend to get more search traffic.
Links are important, that's a provided.
Why is it so crucial to be constructing them?
I indicate, sites tend to naturally connect to each other? You're just a few paragraphs into this guide and you have actually already seen me linking to 2 different pages.
Well, in an ideal world, the most important page on any topic would always get the most links and rank # 1 in Google. While lower-quality pages won't get as numerous links and will rank lower.
We're not living in this perfect world. And there are 2 main reasons the pages with the most links might not necessarily be the very best ones:.
1. The Vicious Circle of SEO.
Which's how the two top-ranking pages got themselves a brand-new link, which further protected their high rankings in Google.
We call it "The Vicious Circle of SEO." And we in fact did a research study to show that it's a real thing.
The moment it's published, your remarkable page is immediately at a massive disadvantage against those ranking at the top of Google for the same topic. And if you want to break into this vicious cycle, you need to be proactive about acquiring backlinks to it.
2. Your competitors are likely building links.
Let's say your page has gotten great deals of links naturally (no link building included) and now ranks # 1 in Google for it's subject.
Well, think what? Someone else's page utilized to rank # 1 prior to you came along. And its owner is most likely seeking to gain back that top area by building some quality links to their page.
It's the same story with the owner of the page in position # 3, which used to be in position # 2. They're not happy about it and they are likely to start developing links to fix that.
And while your page may in fact be ten times better than their pages (which is why it got a lot of natural links in the first place), your rivals can still outrank you if they are knowledgeable enough at constructing links.
You can either do nothing and lament that the world is unfair or stand up and resist.
Hyperlinks aren't the answer to everything.
From this initial chapter it might seem that in order to rank # 1 in Google, all you need to do is construct more backlinks than the pages that are currently ranking there.
And while that is true to a specific level, in reality things are a little bit more nuanced than that.
Besides all links not being equal (we'll talk more about it in Chapter 3), online search engine consider numerous other variables when ranking pages. Additional reading And the mix of these variables may really depend upon the kind of search inquiry that you wish to rank for.
So if you construct great deals of links to your page and it still ranks badly, don't blame this guide for misleading you. Check out other ranking aspects that may avoid you from ranking well.